• "The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."

    Malcolm Gladwell

  • "People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring."

    Seth Godin

  • "If you want to bring a fundamental change in people’s belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured."

    Malcolm Gladwell

  • "No, no! The adventures first, explanations take such a dreadful time."

    Lewis Carroll, Alice's Adventures in Wonderland

  • "The best way to build momentum and create a movement is to tell a good story."

    Daron Roberts

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Ideas, stories and experiments around NPS

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NPS and the Devil

NPS and the Devil

Looking to inspire and stimulate an NPS programme to reach a new level is hard. It is hard to change an organisation, and it is hard to challenge...
NPS and Jalapeños

NPS and Jalapeños

So you'll often hear me talk about engaging the organisation. And when I do I'll usually be quick to point out that it's all about creating...

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