• "If you want to bring a fundamental change in people’s belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured."

    Malcolm Gladwell

  • "Do you think earth was created by an accountant? Fire and Chaos is what started everything!"

    Robert Redford

  • "Great ideas aren't anointed, they spread through a groundswell of support."

    Seth Godin

  • "The most basic way to get someone’s attention is this: Break a pattern."

    Heath Brothers

  • "People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring."

    Seth Godin

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Ideas, stories and experiments around NPS

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NPS and Jalapeños

NPS and Jalapeños

So you'll often hear me talk about engaging the organisation. And when I do I'll usually be quick to point out that it's all about creating...

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